Format:
104.3 The Party has all of the hottest hits of today with a great mix of hip hop, pop, and rock with some retro music mixed in.

Programming:
104.3 is a party all the time starting with Kidd Kraddick in the morning clear through your Night Party. We play the great artists of today such as, Justin Timberlake, Gwen Steffani, Diddy, Beyonce, and more.

Personalities:
5a-10a Kidd Kraddick
10a-2p Mid Day Rene
2p-7p The Party Nation with Kurtis Allen
7p-12a Night Party with Matt

Why you should advertise on The Party

• The Party has a strong female audience between 18-44.
• The Party features "Kidd Kraddick In The Morning" Monday through Friday. One of the strongest morning shows in the country.
• 104.3 The Party features ‘The Party Nation with Kurtis Allen.’ The Party Nation is during the Afternoon Drive when then a large audience is on their way home from work! Furthermore, The Party Nation includes comedic segments that can provide you with a daily live advertisements!
• WCBH limits our commercial inventory, so your message is sure to stand out.
• The Party has a signal that goes from Effingham, Illinois to Greencastle, Indiana east to west, and from Champaign, Illinois to the north to Vincennes, Indiana to the south.
• 104.3 The Party features ‘The Party Nation with Kurtis Allen.’ The Party Nation is during the Afternoon Drive when then a large audience is on their way home from work! Furthermore, The Party Nation includes comedic segments that can provide you with a daily live advertisements!
• The Party features "The Hot 8 at 8" weeknights with Matt Vail. You can reach this highly interactive audience when you know they are waiting to hear the most popular song of the day.
• The Party is cost effective and reaches a huge area in East Central Illinois and West Central Indiana.
• Hollywood Hamilton's Weekend Top 30 airs every weekend on The Party.